Being too quick – Caton
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Being too quick

On the other hand there are an equal number of trigger-happy, impulsive owner-managers who will jump head first into every business idea or opportunity they encounter without any consideration for the capital, human and opportunity costs of what they are doing already, and the implications of yet another change of course. The planning of any business activity or pursuit of an opportunity requires at least a token attempt at research and preparation before commencing down a new road, and adequate consideration for how the business should prioritise and allocate what are usually very scarce resources at its disposal. This point is the very essence of entrepreneurship. It is not a coincidence that all new business projects take longer to complete than the time that business owners initially think they will take. They invariably need more time.

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