Not giving in – Caton
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Not giving in

It’s a little acknowledged fact that the most entrepreneurial business owners are the ones who quit at the right time and know when to do it. Those business owners who refuse to, or are clueless about when to quit or radically change course are the ones who end up with the most costly and damaging business failures. Costly not only to themselves, but also to their suppliers, funders, family and friends. Refusing to give in may seem like a contradiction of our previous point. But in fact it is the same point. Truly entrepreneurial owner-managers have a natural knack and ability to know how and when to quit and minimise losses and damage, or when to jump those last few hurdles and experience the sweet taste of business success.

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